Trade Marketer

The Trade Marketer assumes a pivotal role in formulating and executing effective marketing strategies to endorse products or services to wholesalers, retailers, and other business associates. They closely collaborate with sales teams to augment product visibility, boost market share, and amplify brand recognition within the retail and distribution channels.

Key Duties and Responsibilities

  • Strategy Development: Develop and implement trade marketing strategies to attain sales targets and business objectives.

  • Collaboration: Partner with sales teams to pinpoint market opportunities, comprehend customer needs, and devise compelling marketing campaigns.

  • Material Creation: Craft engaging trade marketing materials, encompassing presentations, promotional collateral, and product displays, to enrich product visibility and stimulate sales.

  • Research and Analysis: Conduct market research and analysis to identify market trends, competitive landscape, and consumer behavior to steer marketing strategies.

  • Cross-functional Coordination: Coordinate with cross-functional teams such as product development, supply chain, and finance to ensure seamless product launches and availability.

  • Evaluation: Assess the effectiveness of trade marketing initiatives and campaigns, and furnish data-driven recommendations for enhancement.

  • Relationship Management: Foster and sustain robust relationships with key trade partners, including wholesalers, retailers, and distributors, to foster collaboration and capitalize on business prospects.

  • Industry Awareness: Stay abreast of industry trends, market dynamics, and competitor activities to spot opportunities and threats, and recalibrate marketing strategies accordingly.

  • Data Analysis: Analyze sales data and market reports to unearth growth opportunities, devise pricing strategies, and optimize promotional endeavors.

  • Reporting: Deliver regular reports and presentations to management on trade marketing activities, accomplishments, and future strategies.


  • Relationship-building Skills

  • Negotiation Skills

  • Strategic Thinking Skills

  • Analytical Thinking Skills


  • Bachelor's degree in marketing, business administration, or a related field. A master's degree is advantageous.

  • Demonstrated experience in trade marketing, brand management, or similar roles.

  • Profound understanding of marketing principles, market research, and consumer behavior.

  • Exceptional analytical skills and the capacity to interpret data and market trends.

  • Strong communication and presentation skills to articulate marketing strategies and concepts effectively.

  • Proactive and results-oriented mindset with the ability to work independently and collaboratively in a fast-paced environment.

  • Proficiency in using marketing tools and software, including MS Office, market research tools, and CRM systems.

  • Knowledge of the retail and distribution channels and experience in collaborating with trade partners.

  • Strong negotiation and relationship-building skills to collaborate effectively with trade partners and internal stakeholders.

  • Ability to multitask, prioritize, and meet deadlines in a dynamic and evolving environment.