Social Media Staff
The Social Media Staff member is accountable for supporting the social media endeavors of an organization. They aid in executing social media strategies, crafting and scheduling content, monitoring social media platforms, and engaging with the organization's audience. The Social Media Staff plays a vital role in upholding the organization's online presence and enriching its brand awareness and customer engagement endeavors.
Key Duties and Responsibilities
Strategy Implementation: Assist in executing social media strategies to promote the organization's brand, products, and services.
Content Creation: Develop and schedule social media content across various platforms, encompassing text, images, videos, and other media formats.
Platform Monitoring: Monitor social media platforms for comments, messages, and inquiries, and provide timely and professional responses.
Audience Engagement: Engage with followers and customers to nurture relationships and foster positive interactions.
Social Media Listening: Conduct social media listening to discern trends, insights, and opportunities for engagement and enhancement.
Metrics Analysis: Assist in analyzing social media metrics and data to assess the effectiveness of campaigns and content.
Collaboration: Collaborate with the Social Media Specialist and other team members to ensure consistent branding and messaging across platforms.
Trend Awareness: Stay updated on social media trends, tools, and best practices, and share pertinent insights with the team.
Campaign Management: Assist in managing social media contests, campaigns, and promotions.
Reporting: Support in generating reports and presentations on social media performance and trends.
Skills
Social Media Analytic Skills
Time Management
Communication Skills
Collaborative Mindset
Requirements
Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Previous experience in social media management or a related role is advantageous.
Solid comprehension of social media platforms, including their features, audiences, and best practices.
Familiarity with social media management tools and analytics platforms.
Strong written and verbal communication skills, with the ability to create engaging and compelling content.
Basic graphic design skills and familiarity with design software are beneficial.
Excellent organizational and time management skills, with the capability to handle multiple tasks and meet deadlines.
Strong attention to detail and the ability to maintain brand consistency across social media platforms.
Proactive attitude, with the capacity to take initiative and contribute creative ideas.
Ability to work effectively in a team and collaborate with cross-functional departments.
